You’re talking about your business, and you’re seeing people’s eyes glaze over. You’re listing features, you’re explaining solutions, and nobody cares. Here’s the fix.

To make people care about your business, you first have to show them why you care. To connect with them you have to give them something real.

The Proud Moments Hack

Forget your elevator pitch for a second. Think about the work you do. What are three moments that genuinely made you proud? Not just hitting a sales target. I mean the real stuff:

  • That time your team pulled off a miracle.

  • When you truly helped a customer and saw the impact.

  • The big, ugly problem you helped solve.

These moments are where the magic is. They aren’t just bullet points on a resume; they’re the stories that show who you are and what you’re about. When you talk about them, you’re not a faceless company anymore. You’re a person with a purpose.

Your story is just as important as your product. People want to know who you are, how you got here, and what drives you. The more they get you, the more they’ll care.

Stop Pitching, Start Connecting

What I’m talking about here isn’t about bragging. It’s about being real. When you share a story that means something to you, you create a connection. You’re not just trying to sell something; you’re inviting them into your world.

Your proud moments are your most powerful tool. Use them in your pitches. In interviews. In your marketing. In every conversation.

So, the next time you talk about your business, drop the script. Start with a story that made you proud. Give them a reason to give a damn.